Conscious Communications Ltd

Red Shoes and Conscious Communications have worked together over the last 5 years from setting up a new business from a standing start and through a period of steady organic growth.

Red Shoes has provided a wide range of services and has operated as a Virtual Finance Office providing cost effective and flexible solutions to the client’s needs. This case study demonstrates the benefits this way of working has delivered for Conscious Communications Ltd.

Conscious Communications Ltd


Conscious Communications Ltd is an innovative public relations and marketing agency, based in Cambridge. The company works to a set of ethics and principles that reflect the team’s sense of social responsibility and ensure that they deliver the desired and promised PR and marketing results for their clients.

Conscious Communications works as an extension to its clients’ in-house teams, and develops and implements bespoke communication strategies in response to individual business needs and objectives. The company offers a flexible approach, working with clients on individual projects, one-off campaigns, and long-term retained programmes.

Nature of the services provided by Red Shoes

Red Shoes provides an extensive range of services to Conscious Communications including payroll, bookkeeping, VAT returns, monthly management accounts, filing annual accounts and corporation tax returns.

Why the client came to us and the challenges this helped them solve

Alison says that she initially contacted Red Shoes following a recommendation from a colleague who valued the professional, friendly and supportive approach the company displayed. That was five years ago as Conscious Communications was setting up. Red Shoes has supported Alison and the firm from those early days, adapting to its changing needs as it grew and developed. Alison says that Red Shoes has been tremendous in answering all the questions she has raised over the years and doing so in a professional manner and being very responsive. She has always been able to get hold of Vicky and the team in person, by email and over the phone, to resolve any issues she was facing.

How our services helped and the value we added to their company

Alison says that Red Shoes has a good understanding of the Conscious Communications’ business and has helped to develop processes to suit the business as it has grown. Red Shoes has a good understanding of the challenges being faced and, recognising that resources are limited, has advised with clever and sensible solutions. Vicky is a valued, virtual, member of the Conscious Communications’ team. Alison says: "We have never considered having an in house finance team member - there is no point in doing so. The virtual support Red Shoes provides is cost effective, very quick and responsive, and easy to work with."

Why Alison Taylor would recommend Red Shoes to others


Alison says that the key features that make Red Shoes stand out from other accountants are its friendly and approachable style of operation, its responsive nature compared to other professional service firms (same day response is the norm and sometimes even within 30 minutes), and its professionalism and flexibility. Alison would have no hesitation in recommending Red Shoes to other businesses.

If you are interested in finding out more about how we can help you please visit our website or give Victoria Cooper a call on 01353 865368.

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